WATCH ANYTHING YOU WANT?

I had this discussion with my kids a hundred times when they were growing up. 

The argument is:  "I can watch vampire shows, R-rated movies, violent programs;  they really don't influence me!  They're just entertainment!"

The reality is: 

• You watch these shows. 
• Your brain is engaged.
• Your body reacts:  fear, tension, anxiety, laughter, arousal...
• Your memory stores the information.

The facts are:  This year's Super Bowl Game sold 30-second commercials for $3.5 million.  Each sponsor will spend another $3 million to produce the commercial.  The 70 spots were all sold by Thanksgiving! 

That means McDonald's is willing to spend at least $6.5 million for the opportunity to have a chance to influence you for just 30 seconds!

Duh.